Jacqueline Yue
余凱茵
Mini Games
After the breakout success of the quizzes, BuzzFeed editorial and tech collaborated to create the next generation of addictive, shareable interactive formats to engage their audiences. As the sole product designer, I collaborated with 3 engineers, 1 producer and 1 illustrator to experiment a bunch of game formats that are shareable and adaptable for different contents.
In 18-months, we published 60 mini games. 6 of them were sold to brands as sponsored content. While there are various degrees of successes and fails, the most popular games have the following things in common:
1. simple, quick-to-learn gameplay
2. unique content
3. audience-in-mind.
The games team got dissolved, and the popular formats were integrating into BuzzFeed’s Content Management System to enable more editors to make games.
Role: Design, UX, Product Development
Team: Nicole Leffel (producer), Shaun Pendergaust (illustration), Michael Hansen, Joe Stacco (engineering)
In 18-months, we published 60 mini games. 6 of them were sold to brands as sponsored content. While there are various degrees of successes and fails, the most popular games have the following things in common:
1. simple, quick-to-learn gameplay
2. unique content
3. audience-in-mind.
The games team got dissolved, and the popular formats were integrating into BuzzFeed’s Content Management System to enable more editors to make games.
Role: Design, UX, Product Development
Team: Nicole Leffel (producer), Shaun Pendergaust (illustration), Michael Hansen, Joe Stacco (engineering)
Memory Game
In “How Long Would You Last as a Barista?” the player has to remember a series of complex coffee orders and tap the ingredients in the correct sequence.390k views
Mix-and-match
“Can You Pick A Hipster Outfit For Snow White” re-imagines Snow White as a New Yorker living in Brooklyn. The player can mix and match their outfits, and share their creation on social. 570K views
Type-in trivia
An embed where the player has to guess and type the correct answer. We also built a simple CMS for the editors to create their own trivia by uploading images, and inputting the question and answers.930K views
Name Generator
Inspired by the popular TV shows, my team built several name generators where player will get a character-insired name to share on social.
Inspired by the popular TV shows, my team built several name generators where player will get a character-insired name to share on social.
20-Question
Based on the classic 20-questions game, “Emoji Oracle” asks the player a series of binary yes/no question to guess the emoji they have in mind.50K views
Randomizer
Users explore different content such as hairstyles, recipes or beauty products in random order.
Modular Action Game
You play a climbing sloth to avoid falling objects. The game is fully customizable from graphics, animation speed, to scoring so it can be adapted for different themes.