Jacqueline Yue
余凱茵
60 Games. 18 months of experimentation.
BuzzFeed Games
Following the breakout success of the quizzes, BuzzFeed's editorial and tech teams collaborated to create the next generation of addictive, shareable interactive formats to engage their audiences. As the sole product designer in a very nimble team, we experiment with various game formats that are embedded and shareable, adaptable for different content. In 18-months, we published 60 mini games. 6 of them were sold to brands as sponsored content. While there are various degrees of successes and fails, the most popular games have the following things in common:
1. Quick-to-pick
2. Relatable content that says something about me
3. Design with a specific audience (TV fan, beauty lover)
The games team got dissolved, and the popular formats were integrating into BuzzFeed’s Content Management System to enable more editors to make games.
Role: Design, UX, Product Development
Team: Nicole Leffel (producer), Shaun Pendergaust (illustration), Michael Hansen, Joe Stacco (engineering)
1. Quick-to-pick
2. Relatable content that says something about me
3. Design with a specific audience (TV fan, beauty lover)
The games team got dissolved, and the popular formats were integrating into BuzzFeed’s Content Management System to enable more editors to make games.
Role: Design, UX, Product Development
Team: Nicole Leffel (producer), Shaun Pendergaust (illustration), Michael Hansen, Joe Stacco (engineering)
20-Question
Based on the classic 20-questions game, “Emoji Oracle” asks a series of binary yes-no questions to guess the emoji in your mind.
50k pageviews
Name Generator
Inspired by popular TV shows, we created a few name generators that allow players to generate character-inspired names to share on social platforms.
Memory Game
In “How Long Would You Last as a Barista?”, the player must remember a series of complex coffee orders and tap the ingredients in the correct order. *390k pageviews
Image Mix-and-match
“Can You Pick A Hipster Outfit For Snow White” re-imagines Snow White as a New Yorker living in Brooklyn. The player can mix and match their outfits and share their creations on social media.
570 pageviews
“Can You Pick A Hipster Outfit For Snow White” re-imagines Snow White as a New Yorker living in Brooklyn. The player can mix and match their outfits and share their creations on social media.
570 pageviews
Emoji Trivia
An embed where the player has to guess and type the correct answer. We also built a simple CMS for the editors to create their own trivia by uploading images and inputting the questions and answers.
930K views
Modular Action Game
You play a climbing sloth to avoid falling objects. The game is fully customizable from graphics, animation speed, to scoring so it can be adapted for different themes.
Randomizer
Users explore different content such as hairstyles, recipes or beauty products in random order.